Employee Experience is Key to Translate your Company’s Vision to your Customers and Deliver a Bilateral Quality Experience
Have you ever thought about building a stronger CX through Employee Experience (EX)? As an Experience Management expert, your goal should always be to deliver the best experience to your customers, to have them at the very center of your efforts, and to keep them as close as possible to really listen to their voices and head in the right direction.
However, this is practically impossible to achieve if the people working in your company are not committed at all or halfways to your company’s vision.
If your employees do not feel listened to or identified with the company they are a part of, How do you expect them to translate your values to your customers? Makes sense, right?
Even though we agree that customers should be the top-of-mind of any company, most companies are looking at this wrongly.
To achieve this, it is important that employees, at all levels, are sharing the same values, match with your culture and overall keep a uniform source that explains and reminds what those key messages are and how to put them into practice.
Here’s where technology takes the spotlight to help you boost, manage and measure your Employee Experience. It does not have to be something too complex. Instead, think of something that’s easy to understand, to access, and that adds value.
On the other hand, think of what’s there for you to evaluate on the back. You would most likely need powerful dashboards, with different widgets and role-based capabilities to measure scores over time, identify trends and weak points to make improvements, be able to deliver incentives…
And this is just the tip of the iceberg.
Add Humanity into the Experience
Use your branding and brand identity as the communications vehicle between you and your employees.
If you really want to boost your Employee Experience, stay as far away as you can from the plain black-text-over-white-background and eternally-long surveys to ask your employees how they feel about your company.
Use OPIs instead. Highly engaging and interactive forms guaranteeing not only to boost response rates but to actually connect with your employees. Take action from their feedback, what they have to say. It’s the best source of insights and it is the reason why Employee Experience it’s so important.
Lead by example, if your customer is at the front stage of your strategies, your employees should be as well. Consider them as an in-house customer, and advocates of your brand.
From running internal surveys in key moments or in a regular basis to gathering valuable insights or gauging your internal health score… OPINATOR has you covered!
EX is getting more and more relevance across companies nowadays, and those who care about their employees are the ones that increase the most their chances to succeed in the market.
Gather feedback on both sides of the court and win the match with OPINATOR!