Hack #8 for a WOW CX Management The Value of Free Text or Unstructured Data: Text Analytics in Surveys Textual analysis (or Text Analytics) using Artificial Intelligence is something we didn’t even dream of just a few years ago. Text Analytics systems in...
Clave #7 para una gestión WOW de CX Experimentar con gamificación e incentivos en la Experiencia del Cliente: promotores y detractores Hay mucha controversia respecto a la experimentación con gamificación e incentivos en las encuestas para aumentar la...
Hack #7 for a WOW CX Management Experimenting with gamification and incentives in Customer Experience: promoters and detractors There is a great deal of controversy regarding experimentation with gamification and incentives in surveys to increase participation....
Clave #6 para una gestión WOW de CX Test A/B con encuestas, como con tus ads, para saber qué funciona mejor Muchas empresas están perdiendo oportunidades de escuchar mejor (y más) a sus clientes, ofreciéndoles siempre las mismas encuestas, sin conseguir los...
Hack #6 for a WOW CX Management A/B Testing in Surveys, as with Ads, to Know What Works Best Many companies are missing out on opportunities to listen better (and more) to their customers, by always offering them the same surveys, without any personalization or...
