From Feedback to Innovation: The INNSiDE Case by Meliá and the Power of Strategic Feedback
Meliá Hotels International is a global hotel group with over 380 properties in more than 40 countries. It offers a diverse portfolio of brands and is widely recognized for its strong commitment to sustainability and excellence in hospitality – highlighting the vital role of customer experience. This approach makes their brand stand out, with soaring profits and recognition worldwide. […]
BBVA Deploys More Than 2,400 Unique Points of VoC Measurement in Its Mobile Banking App & Web with OPINATOR
BBVA, one of the largest financial groups in the world, seeks to establish a customer-centric relationship, helping them to make the best financial decisions to achieve their personal and professional goals. BBVA has created its own source of reliable information about its brand, products and processes, by using OPINATOR as a means of seamlessly collecting customer feedback […]
How CIRSA Enhances Customer Experience with OPINATOR with OPINATOR
CIRSA, a global leader in the gaming and leisure sector with more than 440 establishments in Spain and Latin America, faced challenges to improve the customer experience due to the diversity of touch points and data decentralisation. To overcome these challenges, CIRSA adopted OPINATOR as a platform to implement an omnichannel strategy with kiosks and […]
PARQUES REUNIDOS Deploys an Advanced Global Voice-of-the-Customer Program with OPINATOR
PARQUES REUNIDOS GROUP is one of the world’s leading operators of theme and amusement parks. It currently operates more than 50 parks in countries such as USA, Spain, France, Germany, UK, Italy, Norway, Denmark and Australia. The immediacy of the information and the variety of insights of high strategic value have allowed PARQUES REUNIDOS to develop an unified monitoring […]
De Feedback a Innovación: El Caso de INNSiDE by Meliá y el Poder del Feedback Estratégico
Meliá Hotels International es un grupo hotelero global con más de 380 establecimientos en más de 40 países. Cuenta con un portfolio diverso de marcas y es ampliamente reconocido por su fuerte compromiso con la sostenibilidad y la excelencia en la hostelería, poniendo en valor el papel fundamental de la experiencia del cliente. Este enfoque hace […]
Santander Increases by 4x Times Its Mobile App Users And by 27% the Usage Time with OPINATOR
Santander is one of the largest banks in Europe. In recent years, it has embraced active listening across all its digital channels, placing Customer Experience Management at the center of how it evolves its banking services. With OPINATOR, this approach quickly delivered results. The team gained clear, actionable insights that helped them refine and improve […]
BBVA integra en su banca móvil (app y web) más de 2400 puntos de recogida de feedback con OPINATOR
BBVA sitúa a los clientes en el centro de su actividad y persigue establecer con ellos una relación responsable ayudándoles a tomar las mejores decisiones financieras para alcanzar sus objetivos vitales y profesionales. BBVA ha puesto el foco en la gestión de la Experiencia del Cliente en su banca móvil creando una fuente propia de […]
Santander cuadruplica los usuarios de su app móvil y aumenta un 27% su tiempo de uso con la ayuda de OPINATOR
Santander es uno de los bancos más grandes de Europa. En los últimos años, ha apostado por la escucha activa en todos sus canales digitales, situando la gestión de la experiencia del cliente en el centro de la mejora de sus servicios bancarios. Con OPINATOR, este enfoque ha dado resultados rápidamente. El equipo ha obtenido […]