Meliá Hotels International is a global hotel group with over 380 properties in more than 40 countries. It offers a diverse portfolio of brands and is widely recognized for its strong commitment to sustainability and excellence in hospitality – highlighting the vital role of customer experience. This approach makes their brand stand out, with soaring profits and recognition worldwide.
Partnering with OPINATOR, Meliá launched a new project for INNSiDE – one of its lifestyle brands – aimed at gathering guest feedback and involving them in shaping the design and experience of their hotel rooms.
The project delivered outstanding results and stands as a clear example of how customer experience can strengthen brand relationships and drive business growth through an effective CX strategy.