Shopping experiences are no longer what they used to be. According to a 2018 research from Salesforce, 67% of shoppers start their journey on Google or Amazon but somewhere along the way decide that buying in-store is more convenient in that moment. Additionally, 50% of shoppers buy in-store for the first time, but of those in-store shoppers a whopping 71% use their smartphone to supplement their in-store buying experience. It becomes evident that not only are consumers leaning towards digital shopping, but also that the customer journey is more omnichannel today than ever before, combining physical and digital touchpoints.
With OPINATOR’s Real-Time Customer Experience Management platform it’s possible to generate and manage customer interactions in a new, smarter, and more engaging way over every channel to boost engagement while shaping the customers’ experience according to their expectations, both on and offline, capturing the top-of-mind position that is so coveted in today’s marketplace.
The competition for the attention of customers is growing every year and OPINATOR enables companies to manage customer journeys over multiple channels while providing real-time insights and close the loop capabilities, making consumers feel heard and tended to, all through very visually appealing interactions that they will surely remember.
If you’re interested in learning more about how this and other OPINATOR solutions can help you improve customer experience and drive revenue for your business please contact us at firstname.lastname@example.org.