BBVA, one of the largest financial groups in the world, seeks to establish a customer-centric relationship, helping them to make the best financial decisions to achieve their personal and professional goals.
BBVA has created its own source of reliable information about its brand, products and processes, by using OPINATOR as a means of seamlessly collecting customer feedback throughout the digital journey.
Through the actionable feedback collected, BBVA has continuously improved the Mobile App’s features, functionality and user-experience (UX). As a result, BBVA’s Mobile App has been named the best banking app in the world several times in the last few years.
To learn more about BBVA’s success, download the full case study: