More Power, More Control: Explore What’s New in OPINATOR

If there’s one thing that sets OPINATOR apart in today’s CX landscape, it’s a relentless drive to innovate. Not someday, but now. Always thinking a step ahead to bring you the tools, features, and tech you need to stay competitive and connected. All with simplicity and ease of use — built to be powerful, not complicated. That […]
From Feedback to Innovation: The INNSiDE Case by Meliá and the Power of Strategic Feedback

Meliá Hotels International is a global hotel group with over 380 properties in more than 40 countries. It offers a diverse portfolio of brands and is widely recognized for its strong commitment to sustainability and excellence in hospitality – highlighting the vital role of customer experience. This approach makes their brand stand out, with soaring profits and recognition worldwide. […]
Why the Smartest Stadiums and Venues Are Doubling Down on Guest Experience

Let’s be real: going to a game, concert, or museum isn’t just about the action on the field or what’s hanging on the wall—it’s about how the entire experience feels. From the moment you buy a ticket to the second you leave the venue, every touchpoint is a chance to win a fan for life… […]
OPINATOR AI Insights: The AI that turns your customer feedback into a competitive advantage

Manage Customer Experience with Artificial Intelligence applied to every critical point in your customer journeys Can you imagine being able to identify hidden patterns in your customers’ experience and automatically define action plans to improve it? That’s exactly what OPINATOR AI Insights offers: an innovative technology that combines Generative Artificial Intelligence with advanced analytics to […]
BBVA Deploys More Than 2,400 Unique Points of VoC Measurement in Its Mobile Banking App & Web with OPINATOR

BBVA, one of the largest financial groups in the world, seeks to establish a customer-centric relationship, helping them to make the best financial decisions to achieve their personal and professional goals. BBVA has created its own source of reliable information about its brand, products and processes, by using OPINATOR as a means of seamlessly collecting customer feedback […]
Latest developments: Innovation that Redefines Customer Experience

Discover the features and AI developments that have been implemented in OPINATOR, the leading omnichannel platform for customer experience. Security, advanced dashboards, and intelligent data analysis are some of the exciting new developments. Let’s start reflecting on the exciting developments that have redefined and positioned OPINATOR as a leading omnichannel customer experience platform globally. This last […]
Protect Sensitive Data with OPINATOR PIP and Artificial Intelligence

Automatically detect and mask sensitive information entered in text fields using AI algorithms In an increasingly digitalized world, the protection of personal information has become a priority for both individuals and companies. Personal Information Protection (PIP) is an innovative tool that offers a robust and simple solution for you to anonymize sensitive data such as personal data, […]
Generative AI and CX: How OPINATOR Is Redefining the Customer Experience

“The OPINATOR platform stands out for integrating generative AI in various capabilities and modules.“ As the term “Artificial Intelligence” (AI) becomes a central topic of discussion, confusion arises as to what constitutes AI and what does not. It is crucial to understand that not all automated technologies can be considered AI, and here the distinction […]
What is The Return on Experience (ROX) and How to Demonstrate It

What is Return on Experience (ROX) and how to demonstrate it. While traditional Return on Investment (ROI) focuses solely on financial metrics such as revenue and profit, ROX takes a more holistic approach that takes into account emotional and behavioral outcomes such as customer satisfaction, loyalty, retention and advocacy. To understand ROX and how it helps […]
How CIRSA Enhances Customer Experience with OPINATOR with OPINATOR

CIRSA, a global leader in the gaming and leisure sector with more than 440 establishments in Spain and Latin America, faced challenges to improve the customer experience due to the diversity of touch points and data decentralisation. To overcome these challenges, CIRSA adopted OPINATOR as a platform to implement an omnichannel strategy with kiosks and […]