Measuring an Experience Should be an Experience Itself – Deliver it with OPIs Measuring an experience should be an experience itself. This is why OPINATOR bases the concept of interactions on what we call OPIs, multimedia forms for generating engaging...
¿Quiénes deben liderar el proceso de Experiencia de Cliente? Ellos, ¡claro! El mundo sigue cambiando. Ahora son los clientes quienes llevan el mando. Las empresas siempre se benefician de nuevos clientes, pero esto no quiere decir que no sea necesario comprender el...
In Experience Management, Customers Are In Charge The tables have turned, now, customers are the ones in charge. Undoubtedly it goes beyond saying that companies always profit from new customers of course, but there is value in the retention of existing ones. In...
