CIRSA, a global leader in the gaming and leisure sector with more than 440 establishments in Spain and Latin America, faced challenges to improve the customer experience due to the diversity of touch points and data decentralisation.
To overcome these challenges, CIRSA adopted OPINATOR as a platform to implement an omnichannel strategy with kiosks and SMS, capturing more than 150,000 reviews and managing more than 2,000 cases with the OPINATOR Close The Loop system.
The centralisation of data and advanced analytics significantly improves decision making, ensuring a satisfying experience for millions of visitors annually.
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