In this compelling presentation, Felipe Chamorro – Growth Strategist from North America at OPINATOR, introduces the innovative concept of the “Customer Experience Hierarchy of Needs.”

Drawing insightful parallels with Maslow’s Hierarchy of Needs, we elucidate a strategic framework that prioritizes mastering fundamental customer experience (CX) practices before progressing to advanced techniques.

In this presentation we underscore the pivotal role of CX in driving business growth by enhancing customer satisfaction, optimizing operational efficiency, and boosting sales.

Key strategies include real-time value delivery, leveraging AI for dynamic interactions, and utilizing predictive and prescriptive analytics.

Through practical examples, we illustrate how businesses can transform their CX approach. This engaging discussion not only highlights the critical importance of foundational CX practices but also inspires innovation, making it a must-read for anyone looking to revolutionize their customer engagement strategies.


This presentation is a must-watch for CX professionals seeking to revolutionize their strategies. Don’t miss out—submit your info to access the full video and transform your approach to customer experience!

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Five Key Takeaways from the Presentation:

Customer Experience Hierarchy of Needs

Introducing a CX framework inspired by Maslow’s Hierarchy of Needs, emphasizing the importance of mastering basic CX principles before advancing to more complex strategies.

Leveraging AI for Enhanced CX

Utilizing AI technologies for real-time interactions, such as dynamic question generation, natural language processing, and feedback quality assurance, to provide a more personalized and efficient customer experience.

Practical Applications and Case Studies

See practical examples, such as OPINATOR customers’ use of CX strategies to improve conversion rates. These real-world applications illustrate the tangible benefits of applying sound CX practices.

Driving Business Growth

Effective CX management is crucial for business growth, enhancing customer satisfaction, reducing operational costs, and increasing sales. Ensuring that CX contributes directly to these areas is foundational.

Delivering Real-Time Value

Transitioning from mass data analysis to providing immediate solutions during customer interactions. Real-time value delivery can significantly improve customer satisfaction and retention.

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