Nombre del autor:Marco Roldán

What is The Return on Experience (ROX) and How to Demonstrate It What is Return on Experience (ROX) and how to demonstrate it. While traditional Return on Investment (ROI) focuses solely on financial metrics such as revenue and profit, ROX takes a more holistic approach that takes into account emotional and behavioral outcomes such as customer satisfaction, loyalty, […]

Customer Experience Hierarchy of Needs In this compelling presentation, Felipe Chamorro – Growth Strategist from North America at OPINATOR, introduces the innovative concept of the “Customer Experience Hierarchy of Needs.” Drawing insightful parallels with Maslow’s Hierarchy of Needs, we elucidate a strategic framework that prioritizes mastering fundamental customer experience (CX) practices before progressing to advanced techniques. In

What’s Vitamin V? – Generating VALUE from CX Programs Vitamins are essential to keep your body working properly and staying healthy. Likewise, to stay up in the game and be at one’s best, in OPINATOR we believe in the power of vitamin V: The VALUE of CX Programs. According to Forrester, 7 out of 10