Meliá Hotels International is a global hotel group with over 380 properties in more than 40 countries. It offers a diverse portfolio of brands and is widely recognized for its strong commitment to sustainability and excellence in hospitality – highlighting the vital role of customer experience. This approach makes their brand stand out, with soaring profits and recognition worldwide.

Partnering with OPINATOR, Meliá launched a new project for INNSiDE – one of its lifestyle brands – aimed at gathering guest feedback and involving them in shaping the design and experience of their hotel rooms.

The project delivered outstanding results and stands as a clear example of how customer experience can strengthen brand relationships and drive business growth through an effective CX strategy.

Download the case study and discover how customer feedback drove real innovation: